Posts Tagged ‘branding’

TAP M&E Paris Air Show 2013

June 17th, 2013 by NearInteraction

Eye-catching gesture based interactive wall developed by NearInteraction.


Actavis App

March 2nd, 2012 by NearInteraction

iPad App Development for Actavis, a project with TerraDesign Pharma.

See the video


Coca-Cola FIFA 2010 Vending Machine

May 23rd, 2010 by NearInteraction

Developed for Ivity and Coca-Cola FIFA 2010, NearInteraction created an interactive vending machine which would respond to anyone who danced in rhythm to the FIFA 2010 World Cup anthem. From people dancing with their children to teenagers trying out some new moves, this was a good example of how simple interactions can reinforce brand perception and create strong emotional responses from the public.
The interactive system would interpret the intensity and rhythm of each person’s dance whereby automatically dispensing a Coca-Cola can to those with the best moves. Taking the pop-up effect one step further, videos of the best selected dances were launched on YouTube, generating a viral network effect.


Interactive LEDwall at ModaLisboa | Estoril Fashion Force’33

October 13th, 2009 by NearInteraction

NearInteraction joined forces with ModaLisboa | Estoril to create an interactive application for their catwalk LEDwall. Following the success of the previous edition, where NearInteraction featured an interactive multi-touch table that allowed realtime visualisation of the catwalk pictures immediately after each show, for this edition, NearInteraction presented a generative application that responds visually to the movement of each model as well as the sound accompanying the show.

watch the Aleksandar Protic video
watch the making of video


Habitar Portugal – Ordem dos Arquitectos

October 5th, 2009 by NearInteraction

In collaboration with dass, NearInteraction created an interactive installation for the launch of the exhibition Habitar Portugal. What will the City of the Future be? Playtecture is an fictional architectural game that explores the theme of the future of the city, by creating an urban, playful, dynamic and emotional ambiance that changes and interacts in real-time with the public.

watch the playtectures video


Nespresso uses multi-touch to present the coffee

September 14th, 2009 by NearInteraction
YouTube Preview Image

The atracTable tells you about the type of Nespresso you have ordered including the geography it was grown in.