Posts Tagged ‘advertising’

TAP M&E Paris Air Show 2013

June 17th, 2013 by NearInteraction

Eye-catching gesture based interactive wall developed by NearInteraction.


TMN Fenómeno Augmented Reality App

February 9th, 2012 by NearInteraction

Use your phone to explore the world around you and uncover a hidden reality: Augmented Reality for portuguese mobile operator TMN.

NearInteraction has developed an augmented reality experience connecting smartphones with TMN branded “Fenómeno” advertising panels and outdoors in several cities all over Portugal.
Passersby simply point their smartphones at the image displayed, and the sky literally becomes the limit to their imagination.

watch the video here.


Interactive LEDwall at ModaLisboa | Estoril Fashion Force’33

October 13th, 2009 by NearInteraction

NearInteraction joined forces with ModaLisboa | Estoril to create an interactive application for their catwalk LEDwall. Following the success of the previous edition, where NearInteraction featured an interactive multi-touch table that allowed realtime visualisation of the catwalk pictures immediately after each show, for this edition, NearInteraction presented a generative application that responds visually to the movement of each model as well as the sound accompanying the show.

watch the Aleksandar Protic video
watch the making of video


Facial recognition agains domestic agression

July 7th, 2009 by NearInteraction


Advertising Agency: Jung von Matt, Hamburg, Germany


Interactive Sharpie e-cast Billboard

May 18th, 2009 by NearInteraction

Many of us have a fascination with graffiti art, and we sometimes even look over our shoulders to make sure no one’s watching when we scratch out our initials in a freshly laid slab of cement – or carve them into a wooden desk – or even scribble profanities across the stall door in a public restroom.

The creative minds working for Sharpie, the ultimate in permanent markers, have discovered a way to satiate our desires to deface public domain.  Interactive e-cast billboards have been scattered around cities, which allow people to experience the rush of creating their own graffiti.  Choose some colours, write a message and Sharpie makes it possible for anyone to leave his permanent mark on the side of the bus stop or the public phone or anywhere else billboard adverting may be experienced.

from Coolhunter