Archive for the ‘Interactive Marketing’ Category

Louis Vitton QR CODE

May 20th, 2009 by NearInteraction

Bland, black and white QR codes got you down? Well leave it to artist Takashi Murakami to shake things up. Creative agency SET has laced the psychedelic-anime expert’s playful, colorful imagery into versions of the machine-readable code for Louis Vuitton that — amazingly — still work. The company has also done similar work for Coca-Cola, though nothing quite as luxuriously squeezable as this multi-colored panda. Now, if someone could just dress up those drab bar codes…


Interactive Sharpie e-cast Billboard

May 18th, 2009 by NearInteraction

Many of us have a fascination with graffiti art, and we sometimes even look over our shoulders to make sure no one’s watching when we scratch out our initials in a freshly laid slab of cement – or carve them into a wooden desk – or even scribble profanities across the stall door in a public restroom.

The creative minds working for Sharpie, the ultimate in permanent markers, have discovered a way to satiate our desires to deface public domain.  Interactive e-cast billboards have been scattered around cities, which allow people to experience the rush of creating their own graffiti.  Choose some colours, write a message and Sharpie makes it possible for anyone to leave his permanent mark on the side of the bus stop or the public phone or anywhere else billboard adverting may be experienced.

from Coolhunter

Augmented Reality. Innovation or gimmick?

March 10th, 2009 by NearInteraction

While the technology powering augmented reality isn’t exactly new, it’s interesting to see companies releasing AR products to sell themselves whilst allowing users to experience augmented reality firsthand. Seems like they are being released everywhere …

Topps 3D (alive) Baseball Cards

Geisha Tokyo Entertainment presents “Dennoh Figure ARis“ (Cyber Figure Alice)

General Electric’s Power Smart Grid

Barclays hi-tech Piccadilly branch

January 19th, 2009 by NearInteraction

Campanha de Natal da Vodafone pioneira na utilização de hologramas

December 15th, 2008 by NearInteraction

A Vodafone é a primeira marca de telecomunicações a comunicar as suas
ofertas através de mupis 3D e hologramas. As tecnologias que estão a
ser aplicadas na campanha de Natal da marca são a 3D TVLCD, nos centros
Vasco da Gama e Cascais Shopping, e a Cheoptics 360, no Centro
Comercial Colombo. A Lifetime é a empresa responsável pelas soluções,
conteúdos e organização do espaço da campanha. A gestão dos meios está
a cargo da Tempo OMD e da OMG Digital. Os mupis são da JCDecaux.

Meios & Publicidade, 15 de Dezembro de 2008

, por
Maria João Lima

Stanford Persuasive Technology Lab

November 2nd, 2008 by NearInteraction

This is the study of “computers” as persuasive technologies. This includes the design, research, and analysis of interactive computing products created for the purpose of changing people’s attitudes or behaviors.

The interesting bit is what the Stanford Persuasive Technology Lab does, essentially researching how persuasive interactive technologies can bring about positive change in the world, which includes their World Peace in 30 years project. Their blog is also quite charmin’.

Diesel XXX

October 8th, 2008 by NearInteraction

microsoft surface

August 29th, 2008 by NearInteraction

Earlier this year we wrote about the use of interactive surface technology in New York’s Adour wine bar, and now guests at Sheraton Hotels can use similar technology to access local information.


Deployed just last week in Sheraton’s Boston, Chicago, New York, San Francisco and Seattle hotels, Microsoft’s Surface
technology provides instant access to local tourist highlights. With a
30-inch display in a tablelike form that several guests can use at
once, Surface features an intuitive user interface that works without a
traditional mouse or keyboard to let people interact with content and
information in a natural and familiar way. Hotel guests can use their
hands and gestures to access entertainment and information about local
attractions, including CityTips, which provides 360-degree satellite
maps and tools to search for local restaurants and bars, entertainment,
recreation, shopping, transportation and services; Sounds of Sheraton,
a lobby-based digital jukebox enabling guests to create personal music
playlists from Sony BMG artists including John Legend, Kenny Chesney
and Lauryn Hill; and Sheraton Snapshots, giving guests a way to explore
Sheraton hotels and resorts throughout the world by simply browsing the
Surface photo library. Placement of the Surface units in Sheraton
lobbies is designed to enable guests to leverage and experience the
offerings in a social way, Sheraton says.

Sheraton is the first hotel to offer Microsoft Surface in its lobby,
it says, but it surely won’t be the last to feature such technology.
Following hard on the heels of the hotel chain’s recently cobranded Link @ Sheraton experienced with Microsoft effort to turn deserted hotel lobbies into technology-enabled brand spaces,
the new lobby experience promises to keep consumers engaged and coming
back for more. So far, just scratching the “surface” on this one …
other hotels, airports, restaurants—what about you? ;-)




August 11th, 2008 by NearInteraction

Trend report from the red dot award: communication design 2008

Information Design/Public Space
future has begun in the category Information Design/Public Space. The
possibilities for designing public space seem unlimited. Designers play
with an active integration of the third dimension. With the help of
interactivity customers can experience the brand. The presentation of
the company is initiated as a special experience. New technologies and
the diversity of digital media extend the scope of what is possible and
can be used effectively. Interactive spaces are created which not only
present content, but also provide strong experiences. The interplay of
different materials and presentation forms is in part staged perfectly.
The virtual life bursts into the real world and the message is aimed at
the emotions of the target group.

Websites/Interactive Advertising
the age of global networks and unlimited technical possibilities the
following still applies: the simpler the solution, the better it is. In
the face of today’s information deluge it is a challenge to make clear
statements and create fresh images. The content becomes the crucial
element; designers have recognised that unnecessary tools distract from
the essentials. The possibility of immediate communication is
intentionally reduced to the information that needs to be conveyed by
the designers. Graphics are becoming more important and the motto “form
follows function” is increasingly gaining significance in the
multimedia sector.

Interactive Games/Tools
the category Interactive Games/Tools it also becomes clear that we are
living in an increasingly virtual world. The borders are mostly
disappearing; the design approach resembles that of website design. The
central design element is interaction; communication reaches the next
level. Designers have familiarised themselves with the diverse
technical possibilities and are increasingly focusing on the content
and the underlying idea itself. The crucial messages are conveyed
clearly and informatively; the days when modern web design was about
creating the most complex combinations of the latest technical
possibilities are long gone.

Graphical User Interfaces
screens are used more and more in modern product design; user
interfaces are becoming increasingly complex. In order to utilise the
advantages of this technology and make its practical use as easy as
possible, clear design solutions are required. The self-explanatory
quality is the crucial focus for designers when creating graphical user
interfaces. If the menu prompting is logical and users can recognise
the function of individual buttons at first glance, then nothing
distracts them from what they are actually interested in. Designers
have returned to using design for its own sake; in combination with
professional craftsmanship they are creating graphically optimised