Archive for the ‘Augmented Reality’ Category

Pranav Mistry: The thrilling potential of SixthSense technology

February 1st, 2010 by NearInteraction
YouTube Preview Image

Wonder boy: Esquire goes 3D with new issue

November 11th, 2009 by NearInteraction

New York – Actor and musician Robert Downey Jr near literally leaps out of the December issue of Esquire magazine, the latest title to use 3D augmented reality (AR) technology in its pages. Readers hold the physical magazine up to their webcam to discover 3D visuals of the cover star on their computer screen. Additional interactive content comes via the QR codes printed throughout the magazine, which can also be scanned using a webcam.

Avatar toys go augmented-reality, courtesy of Mattel and Total Immersion (Techcrunch)

October 14th, 2009 by NearInteraction

This is a crazy fun demo of the new Avatar toys by Mattel. Each toy includes a little card that is scannable via webcam and creates an on-screen augmented reality robot or character. While this is old hat for most of us, Mattel is quite proud of being ahead of the curve and for good reason. You can see more demos at

Total Immersion made the technology and even added a little “button” system to the cards. When you touch a spot on the card, the onscreen character pulls a knife, shoots a gun, or recounts part of the story. The added information and data will change over time, up to the release of the movie on December 18.

Obviously this requires a computer and a patient kid but it’s still an exciting addition to an already interesting movie.

We’ll have some of these toys in next week and we’ll stage mock battles for you all. Wouldn’t it be cool if you could put two cards on the table at once and have them fight? OMG!

XBox360, Project Natal

July 16th, 2009 by NearInteraction

Microsoft Tag

April 30th, 2009 by NearInteraction

Microsoft Tag instantly connects you to more information and entertainment – without typing long URLs or texting short code. Simply snap the Tag with your mobile phone, and Microsoft Tag takes you there!


QR Code for mobile !!

April 30th, 2009 by NearInteraction

Kaywa – Services for the mobile internet as available for you some really cool QR code tools for your mobile:

DataMatrix Code generator
QR Code generator
Free mobile QR code reader

Image uploader


Please explore and have fun !

Augmented Print

December 2nd, 2008 by NearInteraction

A somewhat interesting attempt at a way of re-inventing print, despite the fact that you need your book near a computer for the system to work. A short movie of their work can be seen here