Wonder boy: Esquire goes 3D with new issue

November 11th, 2009 by NearInteraction

New York – Actor and musician Robert Downey Jr near literally leaps out of the December issue of Esquire magazine, the latest title to use 3D augmented reality (AR) technology in its pages. Readers hold the physical magazine up to their webcam to discover 3D visuals of the cover star on their computer screen. Additional interactive content comes via the QR codes printed throughout the magazine, which can also be scanned using a webcam.