August 11th, 2008 by NearInteraction

Trend report from the red dot award: communication design 2008

Information Design/Public Space
future has begun in the category Information Design/Public Space. The
possibilities for designing public space seem unlimited. Designers play
with an active integration of the third dimension. With the help of
interactivity customers can experience the brand. The presentation of
the company is initiated as a special experience. New technologies and
the diversity of digital media extend the scope of what is possible and
can be used effectively. Interactive spaces are created which not only
present content, but also provide strong experiences. The interplay of
different materials and presentation forms is in part staged perfectly.
The virtual life bursts into the real world and the message is aimed at
the emotions of the target group.

Websites/Interactive Advertising
the age of global networks and unlimited technical possibilities the
following still applies: the simpler the solution, the better it is. In
the face of today’s information deluge it is a challenge to make clear
statements and create fresh images. The content becomes the crucial
element; designers have recognised that unnecessary tools distract from
the essentials. The possibility of immediate communication is
intentionally reduced to the information that needs to be conveyed by
the designers. Graphics are becoming more important and the motto “form
follows function” is increasingly gaining significance in the
multimedia sector.

Interactive Games/Tools
the category Interactive Games/Tools it also becomes clear that we are
living in an increasingly virtual world. The borders are mostly
disappearing; the design approach resembles that of website design. The
central design element is interaction; communication reaches the next
level. Designers have familiarised themselves with the diverse
technical possibilities and are increasingly focusing on the content
and the underlying idea itself. The crucial messages are conveyed
clearly and informatively; the days when modern web design was about
creating the most complex combinations of the latest technical
possibilities are long gone.

Graphical User Interfaces
screens are used more and more in modern product design; user
interfaces are becoming increasingly complex. In order to utilise the
advantages of this technology and make its practical use as easy as
possible, clear design solutions are required. The self-explanatory
quality is the crucial focus for designers when creating graphical user
interfaces. If the menu prompting is logical and users can recognise
the function of individual buttons at first glance, then nothing
distracts them from what they are actually interested in. Designers
have returned to using design for its own sake; in combination with
professional craftsmanship they are creating graphically optimised